Privacy Policy

Effective as of 01.09.2021

Last updated 04.10.2021

Thank you for choosing to be part of our community at Busted ("Company," "we," "us," or "our"). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice or our practices with regard to your personal information, please contact us at

This privacy notice describes how we might use your information if you: In this privacy notice, if we refer to: The purpose of this privacy notice is to explain to you in the clearest way possible what information we collect, how we use it, and what rights you have in relation to it. If there are any terms in this privacy notice that you do not agree with, please discontinue use of our Services immediately.

Please read this privacy notice carefully, as it will help you understand what we do with the information that we collect.

Key Points

If you decide not to read this entire Privacy Policy, we want you to be aware of a few key points about Busted's privacy practices:

  • The App is a entertainment reverse image search tool that allows users to search for similar images on the web while taking into account the identity of the person on the provided image.
  • We use third-party cloud providers – specifically, Google Cloud Platform and SerpWow – to process the image you've chosen and provide you the result.
  • The App only uploads to the cloud the photographs that you specifically select for search.
  • Photographs are temporarily cached on the cloud servers during the searching process.
  • We do not use the photographs you provide when you use the App for any reason other than to provide you with the searching functionality of the App.

If you have any questions about our privacy practices, please email

1. What information do we collect?

Photographs you provide when you use the search functionality of the App, via your camera or camera roll (if you have granted us permission to access your camera or camera roll), the in-App internet search functionality. We obtain only the specific images you chose to search using the App; we do not collect your photo albums even if you grant us your access to them. As for face data, we do not store any kind of face related information on the server. All of face related data is handled locally (such as detecting landmarks of eye, nose and etc.). Please note that while we do not require or request any metadata attached to the photographs you upload, metadata (including, for example, geotags) may be associated with your photographs by default. We take steps to delete any metadata that may be associated with a photograph you provide when you use the App.

App usage information, such as information about how you use the App and interact with us, including your preferred language, the date and time when you first installed the App and the date and time you last used the App.

Purchase history, if you choose to purchase an App subscription, such as confirmation that you are a paid subscriber to the App.

Online activity data, such as information about your use of and actions on the App, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and length of access. Our service providers and certain third parties (e.g., online advertising networks and their clients) also may collect this type of information over time and across third-party websites and mobile applications. This information may be collected on our Site using cookies, browser web storage (also known as locally stored objects, or “LSOs”), web beacons, and similar technologies. We may collect this information directly or through our use of third-party software development kits (“SDKs”). SDKs may enable third parties to collect information directly from our App.

2. How do we use your personal information?

We do not use the photographs you provide when you use the App for any reason other than to provide you with the searching functionality of the App. During the searching process we securely upload the image you've provided to the cloud for performing search. We will then automatically remove it from our server during the 24-48 hours period. All images provided to the app while performing searches are de-identified and anonymous. We may use information other than photographs for the following purposes:

To operate and improve the App. In other words, enabling you to use the App's features, providing technical support and maintenance for the App, performing statistical analysis about the use of the App.

To create anonymous, aggregated or de-identified data.We may create anonymous, aggregated or de-identified data from your personal information and other individuals whose personal information we collect. We make personal information into anonymous, aggregated or de-identified data by removing information that makes the data personally identifiable to you. We may use this anonymous, aggregated or de-identified data and share it with third parties for our lawful business purposes.

3. Will your information be shared with anyone?

The data will not be disclosed to any third parties (with the exception of uploading an image to out cloud provider Google Cloud Platform, Google ML Kit which locally performs search finding functionality and SerpWow).

All of the data is fully anonymous and de-identified.

4. Is your information transferred internationally?

Our servers are located in the US. If you are accessing our from outside, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information (see "WILL YOUR INFORMATION BE SHARED WITH ANYONE?" above), in and other countries.

If you are a resident in the European Economic Area (EEA) or United Kingdom (UK), then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country. We will however take all necessary measures to protect your personal information in accordance with this privacy notice and applicable law.

5. How long do we keep your information?

We will only keep your information (the image you've provided to the app) for 24-48 hours period. After that, it will be automatically deleted by Google Cloud Platform.

With respect to non-photograph information that we may collect, we will retain such information in a de-identifiable format only for as long as necessary to fulfill the purposes we have set out in this Privacy Policy.

6. Do we make updates to this notice?

We may update this privacy notice from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

Secutity Practices

We use commercially reasonable security practices to help keep the information collected through the App secure. However, Busted cannot ensure the security of any information you transmit to Busted or guarantee that information on the App may not be accessed, disclosed, altered, or destroyed.

Other sites, mobile application and services

The App may contain links to other websites, mobile applications, and other online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or in mobile applications or online services that are not associated with us. We do not control third party websites, mobile applications or online services, and we are not responsible for their actions. Other websites, mobile applications and online services follow different rules regarding the collection, use and sharing of your personal information. We encourage you to read the privacy policies of the other websites, mobile applications and online services you use.